BLU Products today has announced its latest entrant into the already competitive smartphone market. The Florida based company has revealed the Life Pure, an Android smartphone that features same specs and design as some of devices featured in BLU’s high range product catalog. Its arrival arrives as a promising breakthrough into the populated world of Android smartphones and the itemized device arrives just after the release of three Android smartphones in the previous month.LIFE PURE

Turning our attention towards the specs, the device features an 5-inch 1920×1080 display that turns up highlighting a lly laminated, scratch-resistant finish. The device has a 13-megapixel rear camera plus 5-element len is present on the back side. It is construed that this device’s body has been manufactured from single piece of 7.7mm thick polycarbonate material.

The device is powered on by a 1.5GHz quad-core MediaTek MT6589T processor and constitutes GB RAM, 32GB built-in storage and packs in a 2000mAh battery. The handset provides support for GSM 850/900/1800/1900MHz and 42Mbps HSPA+ 850/1900MHz or 850/2100MHz. Additionally, it also features Bluetooth 4.0, 802.11b/g/n Wi-Fi and FM radio. The Life Pure runs on Android 4.2 Jelly Bean. The company broadcasts vividly citing that it employs a custom user interface which highlights and signifies “designed for pure simplicity of use and beauty.” Other features include motion sensor tech, including Smart Dial, Smart Answer, Gesture Answer and Video Smart Pause.BLU  LIFE PURE

Considering the competition in the presently existent smartphone market, the Life Pure serves as a good addition coming along with the risk of hefty price tag for decent specs. The device is speculated to be already in production and it is expected that shipping to distributors and online retailers will follow through shortly.

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