Based on a report released by company insiders, it has been brought to notice that Samsung has managed to sell 40 million tablets in 2013. This number is superiorly higher considering the fact that 12 million sales have been accrued over the last three months of 2013. The phenomenal rise has been attributed to the introduction of the Galaxy Note 10.1 2014 Edition which has escalated up the tablet sales. Furthermore, it is regarded that discounts and deals during the holiday period have contributed largely to such developments. The Galaxy Tab 3 7.0 comes into sight, wherein this revelation was dished out for free by several retailers.
The significant rise can be considered to be a levelling factor according to Samsung’s records and attainable expectations. Previously back in November on its Analyst Day, Samsung had disclosed information highlighting that it was banking on to sell more than 40 million tablets in 2013.
The humongous figure is a giant leap towards attaining a strong foothold in the market, and it is believed that Samsung is planning to capitalize on this development and will enter the market with a target of approximate 100 million next year. Considering the speed with which, Samsung dishes out revelations into the already competitive market; such a figure can possibly be considered attainable at some juncture of time.
The fact that newer revelations are also on the brink of introduction helps to boosts ambitions of acquiring a larger sale, thereby gaining a fair share of the market. The Lite version of the Galaxy Tab 3 7.0, other 8.4-inch and 10.1-inch Galaxy Tabs, and the 12.2-inch Galaxy Note Pro are all in the pipeline and these devices will be officially announced next year and can be expected to come into sight as eye grabbers. However a plethora of factors will come under consideration before one can consider Samsung to gain the upper hand in the current market scenario. With other rival competitors constantly innovating, as well as newer entrant beginning to mark their presence in the market; Samsung has a task on their hands to amass their target of 100 million shipments for the forthcoming year.
It remains to be the seen whether Samsung can achieve such a huge figure. The right mix of pricing and marketing will serve as killer instincts to snap up customers to buy their products.