Tag Heuer and Fossil are two of the big names in the wrist watch industry. In a somewhat surprising but incredible news, both these companies are set to combine with Google and launch their Android Wear by the end of this year.

Tag Heuer CEO Jean-Claude Biver said, “It would be absurd, it would be arrogant to believe that we could develop our own [operating system]. It would be a catastrophe to believe such a stupid thing. There is no doubt that we could eventually go to Apple, but why should we do a partnership with Apple, who is producing watches? On the one side they would be partners, on the other a competitor. Google is not producing watches, so the relationship is perfect.”

Along with Tag Heuer, even Fossil will launch the Android Wear. Fossil are set to be contemplating the idea of releasing the watches in a lot of different designs but the basic functionality will remain the same in all the watches.

On the other hand, the Tag Heuer watch will be a replica of company’s original black Carrera model. Intel will be providing the chips and sensors for both these devices.

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