Moto E was launched last year and it turned out to be a huge success. Its lower price tag combined with reasonable specs made it a great buy. This year 2nd Gen Moto E was launched and it followed the same pattern.
Aside from the price and specs, another advantage of buying Moto E is official Android updates. Verizon Moto E (2nd Gen) has now started receiving the official Android 5.1 OTA.