Android OS is very popular due to tons of Apps that it offers. There are more than 5,00,000 Apps on the Google Play Store. Some of these are paid Apps while majority are free. In addition, paid Apps have a lite version (free version) with less features and functionalities. So the question arises, how do the developers make money from the free Apps? This is where the advertisements more commonly known as “Ads” come into picture.
Google play has a hoard of apps and games to be downloaded free of cost. In competition to Apple Google play store provides a much higher number of free apps. However many of these free apps contain advertisements. It is through these advertisements that the developers earn money. So first thought that anyone will have is that these advertisements are good. As if the developer earns from these ads he will be encouraged to make more free apps for the consumers. In fact these ads are a good thing as they benefit everyone.